Home Engl 59: Follow-up Letter Criteria
Evaluation Criteria: Follow-up Letters
- Does the writer begin with a brief and sincere expression of gratitude?
- Does the writer discuss the benefits (advantages) already known to the customer and then transfer the company’s dedication to the customer from the product or service to a new or continuing sales area?
- Does the writer end with a specific request for future business?
- Has the writer emphasized the "You Attitude" throughout? Are the style and tone appropriate? Does the letter convey the impression that the writer is courteous, professional, easy to work with?
- Has the writer used white space and paragraphing effectively? Has the writer used an appropriate and consistent full-block format and page layout with all the necessary parts of the letter included?
- Is the language clear, concise, and contemporary? Has the writer proofread effectively for grammatical, spelling, and punctuation errors?
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Updated: Friday, September 3, 2004 at 11:27:57 AM by David Lang
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12/4/2008; 9:09:56 AM
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